A field manager in akobo, for save the children, unloads boxes of highly nutritious. Mog judith kerr simple english wikipedia, the free. Sainsburys christmas tv advert supports save the children. Sainsburys christmas advert 2015 full length video starring mog the cat. Judith kerrs mog, the lovable cat with a penchant for calamity, is to make the jump from page to screen as the star of sainsburys christmas tv ad campaign, years after she was killed off. Sainsburys partners with childrens author judith kerr and.
Judith kerr, harpercollins and sainsburys will donate all of their profits from the sale of this book to save the children to improve child literacy in the uk. The campaign aims to improve child literacy across the uk, because every year, 1 in 5 children in england are leaving. In the lesson students collate vocabulary related to christmas, talk about christmas customs, watch a short film and predict the ending of the film. Sainsburys mogs christmas calamity campaign was developed at amv bbdo by executive creative director art director adrian rossi, creative director copywriter alex grieve, creative director michael durban and tony strong, agency producers rebecca scarf and nikki holbrow, planners cat wiles and sophie caron, account management team gemma. Nov 12, 2015 judith kerrs mog, the lovable cat with a penchant for calamity, is to make the jump from page to screen as the star of sainsburys christmas tv ad campaign, years after she was killed off. Nov, 2015 sainsburys christmas advert mogs christmas calamity. Every penny of profit will go to save the children to help improve child literacy in the uk. Books, and titled mogs christmas calamity, the full length 330tv advert will air. Nov 15, 2015 sainsburys mogs christmas calamity credits. Mog s christmas calamity sainsburys framestore worked alongside creative agency amv bbdo and director james rouse to deliver an emotive spot for the festive season, developing mog from original illustration to star of the small screen in an exclusive narrative for sainsburys, in aid of save the children.
Everyone is busy hanging holly and blowing up balloons, and where is that tree. Nov 12, 2015 judith kerrs mog at heart of sainsburys christmas ad. Mogs christmas calamity as read by you sainsburys youtube. Sainsburys has turned to one of the nations best loved childrens book characters, judith kerrs mog, for its festive campaign highlighting the importance of sharing at christmas. Sainsburys christmas advert 2015 full length video. Gavin mcleod, ecd, ogilvy sydney on sainsburys mogs christmas calamity. James rouse through outsider was the director of the tv ad, with framestore animating mog and judith kerr also appearing in the ad.
Sainsbury s has resurrected mog, the cat from the children s books series, for its christmas ad. Sainsburys has resurrected mog, the cat from the childrens books series, for its christmas ad. Judith kerrs mog at heart of sainsbury s christmas ad. All the proceeds from the book sold exclusively in sainsburys will go to the save the children charity, to help improve child literacy. Just click the edit page button at the bottom of the page or learn more in the plot summary submission guide. The spot was created in partnership with harpercollins childrens books. A look at the full length version of the new 2015 sainsburys christmas advert, starring mog the cat. Christmas 2015 saw judith kerrs family favourite literary character, mog.
The new book, mogs christmas calamity, is on sale exclusively in sainsburys stores for. Mog was a real joy for us, explained framestore senior producer, heather kinal. Nov 16, 2015 mogs christmas calamity is the first story in the. Kerrs new picture book, mogs christmas calamity, sees the beloved tabby cat cause chaos in the thomas household on christmas morning. This efl lesson plan is designed around a short film commissioned by the british supermarket chain sainsburys titled mogs christmas calamity inspired by the childrens writer judith kerr. Mog, is the main character in a series of books for children. Dec 01, 2015 this gallery tells the story of mogs christmas calamity, judith kerrs new book about mog that is being sold to raise money for save the children. This christmas we asked you to share a video reading mogs christmas calamity by judith kerr to help us create a very special christmas story and weve used your clips in our new christmas tv. Nov 12, 2015 the new book, mogs christmas calamity, is on sale exclusively in sainsburys stores for. Judith kerr, harpercollins and sainsburys agreed to donate all profits from this book and the adorable plush mog that goes with it. In the series mog was well loved by mr and mrs thomas mogs owners and their two children nicky and debbie. Sainsburys celebrates iconic childrens book character mog. Sainsburys official christmas advert 2015 mogs christmas c. Sainsburys praises huge success of christmas campaign featuring.
Judith kerrs mog at heart of sainsburys christmas ad the. Nov 17, 2015 mogs christmas calamity will be sold for. They lighten things up, and make me smile, and refresh me before i dive back in to something denser. Judith kerr, harpercollins and sainsbury s will donate all of their profits from the sale of this book to save the. Sainsburys christmas advert 2015 mogs christmas calamity more on. It looks like we dont have any plot summaries for this title yet.
Mog sets off a chain of unfortunate events which almost ruin christmas for the thomas family. Harpercollins and sainsburys will donate all of their profits from the sale of this book to save the children to. Go behind the scenes of waitrose coming home to see how mill artists helped. Mog the cat is the creation of childrens writer judith kerr. Mark given, director of planning and propositions for sainsburys, said. Nov, 2015 sainsburys christmas advert brings back mog the cat. On behalf of sainsburys, judith kerr and harpercollins childrens books the profits from these sales will be donated to support save the childrens work to improve child literacy in the uk. Mogs christmas judith kerr picture books serve the same place in my reading that the cartoons do in the new yorker. Sainsburys christmas advert stars calamityprone cat mog. Sainsbury s celebrates iconic childrens book character mog in its 2015 christmas campaign 12 november 2015 sainsburys has unveiled a heartwarming new advertising campaign featuring one of the nations best loved childrens book characters, judith kerrs mog, to highlight the importance of sharing at christmas. The book is very enjoyable, as are the other mog books by the same author.
The book will sell for 3 pounds, with a stuffed mog going for. Mog the cat of childrens book fame gets a chaotic christmas. Sainsburys christmas advert 2015 mogs christmas calamity. Sainsburys celebrates iconic childrens book character. Sainsburys reveal christmas advert mogs christmas calamity. Sainsburys has claimed its mogs christmas calamity ad has been a. Barney thomson robert carlyle, awkward, diffident, glasgow, scotland barber, lives a life of desperate mediocrity and his uninteresting life is about to go from 0 to 60 in five seconds, as he enters the grotesque and comically absurd world of the serial killer.
Mogs christmas calamity became the uks bestselling book for four. Parents fury as sainsburys runs out of mog the cat and thousands of children left upset. Sainsburys christmas advert mogs christmas calamity. Judith kerr, harpercollins and sainsburys will donate all of their profits from the sale of this book to save the. For christmas 2015, sainsburys partnered with harpercollins to produce a festive. For its christmas spot this year, sainsburys has taken one of the u. Mogs christmas by judith kerr goodreads share book. Nov 12, 2015 sainsburys celebrates iconic childrens book character mog in its 2015 christmas campaign 12 november 2015 sainsburys has unveiled a heartwarming new advertising campaign featuring one of the nations best loved childrens book characters, judith kerrs mog, to highlight the importance of sharing at christmas. Mog the cat of childrens book fame gets a chaotic christmas revival from sainsburys new story and toy will be sold for charity. For example, we can use the cookie to recognise you and complete your username or email address and securely retrieve your shopping details if you move to different parts of the sainsburys website.
For this campaign, judith kerr has created a new book after years. Sainsburys releases mogs christmas calamity ad campaign. Then decide for yourself if you think this beats the john lewis ad and wins the battle for best christmas advert 2015. Sainsbury s videos sainsburys official christmas advert 2015. Nov 30, 2015 directed by james rouse, and coproduced by sainsburys and harpercollins childrens books, the advert features a sequence of highly improbable and entertaining events that befall mog in the early hours of christmas morning. Sainsburys is the third largest chain of supermarkets in the united kingdom. Mogs christmas resurrection shoots to no 1 books the. Mog is returning to literary life as well with mog s christmas calamity, a new book that kerr created to coincide with the holiday ad. Sainsbury s has brought back one of britain s bestloved children s book characters in its christmas advert, a festive extravaganza starring mog the forgetful cat. Sainsburys animates beloved book character mog in delightful christmas ad. Mog s christmas judith kerr picture books serve the same place in my reading that the cartoons do in the new yorker. Sainsburys christmas advert 2015 with mog the cat has put. Sainsburys christmas advert brings back mog the cat.
Mogs christmas calamity was sold exclusively in sainsburys stores. Since she first appeared in mog the forgetful cat, mog has become everyone s favourite family cat and her adventures have delighted countless children worldwide. Sainsburys has released its flagship christmas television advert featuring. Weve got all the ingredients to help you live well for less, and new ideas thatll make you want to lick. Mog, and remember the brilliant books at the heart of this campaign. Cats will make you laugh your head off funny cat compilation duration.
Sainsburys brings back mog the cat in heartwarming. Its christmas, and mogs house is full of strange noises and peculiar smells. Since she first appeared in mog the forgetful cat, mog has become everyones favourite family cat and her adventures have delighted countless children worldwide. Mogs christmas calamity became the uks bestselling book for four weeks in a row. If you love cats and loved the ad, youll enjoy this, even if it is a kids book. Mogs christmas calamity sainsburys framestore worked alongside creative agency amv bbdo and director james rouse to deliver an emotive spot for the festive season, developing mog from original illustration to star of the small screen in an exclusive narrative for sainsburys, in aid of save the children. Judith kerrs mog at heart of sainsburys christmas ad. Watch can mog save the day in the sainsburys christmas.
The story behind mogs christmas calamity advert sensation. Sainsburys celebrates iconic childrens book character mog in its 2015 christmas campaign. She also illustrated a book, exclusively sold in sainsburys. This gallery tells the story of mogs christmas calamity, judith kerrs new book about mog that is being sold to raise money for save the children. Dec 11, 2015 sainsburys has revealed the muchloved childrens book character mog as the star of its christmas campaign set to up the stakes in the battle for hearts and spending while raising money for.
Sainsburys, the uk shopping chain, is running mogs christmas calamity, an integrated advertising campaign bringing to life the work of childrens book author judith kerr. Sainsburys mogs christmas calamity by abbott mead vickers bbdo. Sainsburys celebrates iconic childrens book character mog in its 2015. Sainsburys christmas advert features new book mogs christmas calamity sainsburys are proud to announce they have been working with childrens author judith kerr who has wrote and illustrated a new mog book mogs christmas calamity, this story will be showcased in this years christmas advert and hopefully it will be enjoyed by parents and children. The supermarket, kerr and publisher harpercollins are donating all profits. Nov 17, 2015 sainsbury s mog s christmas calamity by abbott mead vickers bbdo. Sainsburys christmas advert brings back mog the cat with. In the books mog, a cat, would often get into a difficult situation with a new character or event mog died of old age in the final book, goodbye, mog and goes to heaven. It comes to something when a retailer releasing their christmas commercial in midnovember makes them a little late on the scene. In 2015, uk supermarket chain sainsburys, famed for their annual christmas advertisements, chose the popular childrens book character mog, that plump and forgetful cat who had starred in numerous picturebook misadventures since first appearing in 1970, to star in their most recent holiday promotion. In the clip, titled mogs christmas calamity, the supermarket has revived the loveable childrens character.
Sainsburys christmas tv advert this year features childrens book character mog and will be helping to raise funds for save the children created in partnership with harpercollins childrens books and author and illustrator judith kerr, the christmas ad sees mog set off a chain of unfortunate events which almost ruin christmas for the thomas family. For example, we can use the cookie to recognise you and complete your username or email address and securely retrieve your shopping details if you move to different parts of the sainsbury s website. Sainsburys celebrates iconic childrens book character mog in its. Dec 03, 2015 mogs christmas calamity is the first story in the series since 2002, when the stripey feline died of old age in the 16th title, goodbye, mog. The sainsburys mog the cat christmas advert has come true. Judith kerr has also written and illustrated a new mog the cat book, mogs christmas calamity to run alongside the sainsburys christmas campaign. Mark given, director of planning and propositions, sainsburys. Mogs christmas calamity sainsburys framestore worked alongside creative agency amv bbdo and director james rouse to deliver an emotive spot for the festive season, developing mog from original illustration to star of the small screen in an exclusive narrative for sainsburys. Nov 12, 2015 the neighbourhood then comes together to help the family clean up and enjoy christmas dinner. Framestore worked alongside creative agency amv bbdo and director james. All profits from the sales will be donated to save the children to aid its read on campaign, which aims to help every child become a confident reader by the age of 11. Sainsburys partners with childrens author judith kerr. Nov 12, 2015 the mogs christmas calamity book is available at sainsburys for. Sainsburys mogs christmas calamity the inspiration room.
Judith kerr, harpercollins childrens books and sainsburys will donate all profits from. Sainsburys has revealed the muchloved childrens book character mog as the star of its christmas campaign set to up the stakes in the battle for hearts and spending while raising money for. Sainsburys partners with childrens author judith kerr and save the children for mogs christmas calamity. Nov 14, 2015 sainsburys christmas tv advert this year features childrens book character mog and will be helping to raise funds for save the children created in partnership with harpercollins childrens books and author and illustrator judith kerr, the christmas ad sees mog set off a chain of unfortunate events which almost ruin christmas for the thomas family. Mogs christmas calamity sainsburys ad christmas 2015. Sainsburys have just released their new christmas ad for 2015, and we think its a cracker. The ad and book, both called mogs christmas calamity, have been. For sainsburys christmas campaign, the 92yearold author wrote a new story, mogs christmas calamity. Based on the loveable cat, created by author judith kerr, can mog save the day in the sainsbury christmas advert. Sainsburys animates beloved book character mog in delightful. Mogs christmas calamity is the first story in the series since 2002, when the stripey feline died of old age in the 16th title, goodbye, mog.