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Principles of marketing frances brassington, stephen. The well respected and widely adopted principles of marketing has been fully revised and updated in this third edition to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It has been fully revised and updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a wellstructured, comprehensive and detailed journey through fundamental marketing concepts and the strategic. It carries five dominant themes throughout in order to expose students to marketing in todays environment. Like brassington s principles of marketing, this essentials text brings together theory and practice. Everyday low prices and free delivery on eligible orders. I found principles of marketing 3rd edition a great companion for my marketing studies.

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